RAINING REWARDS

LEAFS x SCOTIABANK

THE SUMMARY

Scotiabank wanted to get the word out about its newly revamped Scene+ rewards program for consumers to redeem point for lifestyle rewards. Cardholders could now redeem their Scene+ points for groceries, dining, travel, and more.

THE CHALLENGE

Fans only had associated Scotiabank Scene+ program with cinema rewards with little knowledge of the new perks.

Together we launched a digital game in the Leafs app, a contes, and a tweet meet program encouraging fans to meet Carlton the Bear outside Scotiabank Arena for a chance to win Leafs and Scene+ rewards. Lifesize ‘rewards’ were replicated and staged in the square to showcase the breadth of Scene+ perks.

We also extended the program through morning news media to create the feeling of a traditional weather forecast warning viewers of the fantastic rewards raining down from Scotiabank and Scene+.

THE STRATEGY

Get fans who prioritize experiences the best life has to offer to see Scene+ as a tool that gets them closer to what they love faster by giving them opportunities to earn points with the Leafs.

17k

Raining Rewards games played.

1.9m

Overall impressions.

29%

Of fans who received the program opened the email, +2% over benchmark.

THE RESULTS

We created a highly engaging partnership program driving awareness while educating fans of all the relevant reward categories offered through Scotiabank and Scene+ across a multi-platform program.

THE TEAM

MAPLE LEAF SPORTS & ENTERTAINMENT

     LEAD STRATEGIST Antonette G.      CREATIVE DIRECTOR Paul M.

ART DIRECTOR Tiffany F.      COPY WRITER Sameer N.