THE CHALLENGE

Sun Life is often seen as a passive product that consumers rarely consider and wanted to shift perceptions from an insurance company to a resource for consumers looking to live a healthier lifestyle.

THE SUMMARY

Sun Life has launched a ‘first of its kind’ holistic health program for Canadians by leveraging insights and expertise from the Raptors training staff that led to a centralized content hub. We tapped into the expertise of the Raptors’ training staff to give health and wellness secrets to fans.

THE STRATEGY

Get Raptors fans across Canada who want to improve their physical and mental wellness to seek advice from Sun Life x Toronto Raptors coaching staff by giving them exclusive health tips that keep them game-day ready.

1/4

Raptors fans were aware of the program

5.2m

Impressions on the Healthy You Hub

47%

Raptors fans associated Sun Life with Health and Wellness

THE TEAM

MAPLE LEAF SPORTS & ENTERTAINMENT

STRATEY DIRECTOR Terri M.     LEAD STRATEGIST Antonette G.

CREATIVE DIRECTOR Paul M.     ART DIRECTOR Tiffany F.