THE SITUATION

The pride that our players take in owning their space on the court is very similar to the pride that our fans take in owning their office spaces at home.

THE SOLUTION

We developed a two-phase communications plan designed to first educate and then convert major corporations to sign the pledge, commit funding, and access a branded toolkit that signals their dedication to reducing systemic barriers impacting Black Canadians. Our second communication stream targeted the general public, raising awareness of the BlackNorth Initiative as a benchmark for corporate responsibility across Canada.

THE RESULTS

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1.6M

Impressions across paid and owned channels.

8

Trip budgets reached during campaign launch.

286

Embarq trip accounts registered in 30 days.

THE TEAM

ISOBAR

SVP STRATEGY Charlie A.     SENIOR STRATEGIST Antonette G.     ART DIRECTOR Joe M.     COPY WRITER Ryan E.